Fractional executive search

A Chief Operating Officer to turn the plan into delivery

When operations outgrow the founder, a fractional Chief Operating Officer (COO) brings the cadence, structure and discipline to scale, so growth stops breaking the things that made it possible.

350+Vetted leaders
30–60%Vs full time
WeeksTo embed
A fractional COO at work in a Bali business setting
Proven leadership

Our fractional COOs have run operations at

Emirates
DP World
Majid Al Futtaim
Aramex
Careem
Amazon
DHL
Chalhoub Group
When it matters

When a chief operating officer is the right call

A fractional COO is the right call at a particular point in a company’s growth.

01

When the founder is the bottleneck

Decisions, delivery and detail all route through one person. The COO builds the structure that lets you step back and lead.

02

When growth is outrunning the systems

Headcount and revenue are up, but process has not kept pace. The COO installs the operating cadence to match.

03

When execution keeps slipping

Good strategy, inconsistent delivery. The COO brings the accountability and rhythm that turn intent into output.

04

When you are entering a new market or model

A new city, channel or product needs an operator who has scaled one before and can stand it up cleanly.

What the COO owns

Operational leadership, end to end

A fractional COO takes responsibility for how the business runs, not just what it should do.

Operating cadence and rhythm

Planning, reviews and a meeting rhythm that keeps the company aligned and moving.

Process and systems

The right processes designed and the tooling rationalised so the business scales without friction.

Execution and accountability

Cross-functional delivery held to clear owners, milestones and outcomes.

Scaling and readiness

Growth and expansion playbooks, and the operational readiness to take them on.

The model

Senior leadership, on terms that fit the business

Business to business, scaled to the engagement, and free of the cost and liability that come with a permanent hire. One leader embeds, with the whole collective behind them.

1 monthNotice, either way
B2BCompany-to-company engagement
30–60%Less than a full-time hire
A senior leadership team in a Bali boardroom
The comparison

A fractional COO, a full-time hire, or a consultant

Three ways to bring operational leadership in. They behave very differently.

Fractional

Full-time hire

Commitment
Fractional

Business to business, scaled to the engagement, one month notice.

Full-time hire

Salary, benefits, insurance and severance exposure.

Cost
Fractional

Typically 30 to 60% less than full time.

Full-time hire

A senior operator package, fixed regardless of the phase.

Time to impact
Fractional

Embedded within weeks, with the collective behind them.

Full-time hire

A search and a notice period before anything changes.

Accountability
Fractional

Owns how the business runs and the delivery in it.

Full-time hire

A consultant maps the process; running it stays with you.

How it works

From the brief to the match, in weeks

Tell us where you need leadership and we handle the rest. The guided brief takes a couple of minutes and makes the first conversation more useful.

01

Tell us the moment

Share where you need leadership and what good looks like.

02

A conversation

We talk through the brief and sharpen the requirement together.

03

The match

We search our collective of 350+ curated executives for the closest fit.

04

Deployment

You choose, and your leader embeds within weeks to make an immediate impact.

Common questions

The questions founders ask first

A fractional COO is a senior operations executive who works with your business on a part-time, embedded basis - typically 4 to 24 hours per week. They integrate with your leadership team, take ownership of operational outcomes, and execute alongside your staff. For a Bali operator, this means accessing experienced operational leadership on a company-to-company basis - no KITAS sponsorship, no BPJS load, and none of the Omnibus-Law severance exposure of a permanent appointment.

Common triggers include opening additional F&B or hospitality outlets and finding informal processes no longer hold, preparing OTA-listed accommodation for the 31 March 2026 NIB and TDUP licensing deadline, formalising a foreign-founded venture into a compliant PT PMA, professionalising an owner-operated villa or wellness business ahead of its first outside investment, or spending more time managing day-to-day operations than building the business. If operational complexity is consuming founder bandwidth, fractional COO support is likely overdue.

Our fractional COOs focus on process design and optimisation for lean teams, multi-outlet coordination across Canggu, Seminyak and Ubud, supplier and seasonal staffing management, OTA-licensing and BPJS compliance, team productivity and capacity planning, quality management systems, technology and automation adoption, and cost structure analysis across the seasonal cycle. All work is scoped to owner-operated realities - practical, incremental, and measured against agreed outcomes.

Bali is going through a real compliance inflection. OTA-listed accommodation must hold a valid NIB and TDUP by 31 March 2026 under UU 18/2025 or risk delisting, IDR 50m fines and demolition; foreign-owned ventures must operate through a PT PMA; and Bali's own January 2026 tightening blocks OSS approval for certain low and medium-low-risk KBLI codes registered to a Bali address. Our COOs map your entity and listings against these rules and build the licensing workflow into operations so you formalise ahead of the deadline rather than scrambling after it.

Yes. The 31 March 2026 deadline for NIB and TDUP licensing under the UU 18/2025 Tourism Law applies to all OTA-listed accommodation in Bali and carries significant penalties - including IDR 50m fines, deportation and demolition for non-compliance. Our fractional COOs integrate licensing requirements into standard operating procedures rather than treating compliance as a separate workstream. This includes entity structuring through a PT PMA, documentation workflows, renewal calendars, and BPJS registration - all built to be practical for owner-operated team sizes.

Most engagements produce visible improvements within three to four weeks. The first 30 days focus on identifying quick wins - process bottlenecks, cost leakages, and capacity misallocations that can be addressed immediately. By month two, you should see measurable gains in efficiency, cost, or throughput. We set a 120-day baseline at engagement start and report progress against it monthly.

Consultants scope an engagement, deliver recommendations, and move on. A fractional COO is the result of a curated search: a vetted senior operator who joins your leadership team with accountability for execution and results. They implement what they recommend, manage your people through change, and stay long enough to ensure improvements stick. For a Bali operator that needs operational improvement and cannot afford both strategy advice and a separate team to implement it, the fractional model closes that gap.

Our COOs are experienced at working with lean teams where everyone already carries a full workload. They start by understanding current roles, identifying capacity constraints, and building operational systems that reduce friction rather than adding layers. The goal is to make your existing team more effective - clearer accountability, better handoffs, and practical training - while building the operational infrastructure that supports your next stage of growth.

Insights

More on the fractional COO

Selected reading on where a fractional COO earns its place in a Bali business.

View all COO articles
Explore the practices

One role, or a blended leadership setup

Many engagements start with one executive and grow. See the full range of C-suite practices and specialised appointments, or tell us the moment and we will help you choose.

Get started

Tell us where delivery is breaking down.

Bottlenecks, slipping execution, or systems that have not kept up. Outline it in the guided brief and we will scope the right COO support and the first things to fix.

Start my COO brief